I play tennis. Not extremely well, mind you…but I love the sport and I play as often as I can. Growing up, Andre Agassi was the first player I modeled my game after and, quite frankly, probably the reason I got into the game in the first place. He had long hair, obnoxious clothes, and a shitty attitude…what can I say – I could relate. If you’re a tennis fan, you may recall Agassi’s first slam victory at Wimbledon, a tournament he boycotted for several years reportedly because the club, which still had a traditional tennis dress code, wouldn’t allow him to wear his trademarked outfits. Good times.
Fast forward 20 years…we both have less hair (he lost his – I cut mine), calmer demeanors, and a bit more respect for tradition. Well Roger Federer exemplifies tradition. He’s been an ambassador - on and off the court - for the game and all of it’s traditions for as long as I can remember seeing him play. While it was difficult to watch him defeat my tennis idol on so many occasions, this Federer era, for me, has sparked a new appreciation for the game and I’ve been fascinated by his grace and dominance ever since. I’ve waited patiently while critics have jumped all over opportunities, especially in the last few years, to suggest that, perhaps, it can be argued that he isn’t the greatest of all time. But I digress…
This particular milestone is satisfying on several levels! Now that the “Fed Express” has basically cemented his place in tennis as the greatest of all time by surpassing yet another one of Pete Sampras’ records (are there any left?)…this commemorative moment is an excellent example of what I love about witnessing greatness. Beautiful ambigram logo. Monumental milestone. And, no doubt some outrageously expensive footwear. Congrats to Fed on yet another achievement and congrats to Darrin Crescenzi on more amazing work. (and thank you Brand New for the post.)
back to the Blog >