I often find myself stressing the importance of details with my clients and my colleagues.
Although I’m the last person to suggest that I’m free from overlooking details – in design…sometimes I feel like the details and the subtleties are really what separates the good design from the great design. When I come across an exercise that so vividly demonstrates what a massive improvement details can make – it serves as a bold reminder to pay attention, take that extra step, and finalize with confidence.
Case in point:
Recently, the Carolina Panthers (a franchise of the NFL) announced the team’s very first logo refinement in it’s 18-year history. As some of you may know – that’s a pretty long time for a sports team to go without any refinements or updates to their branding. Just ask the St. Louis Blues, for example – who have revised in ’84, ’87, and ’98. Point is, if you’re overdue – better make it count, right? Well – shortly after the Panthers unveiled their new logo, UK-based Sports Branding Specialist and Art Director Fraser Davidson took a moment to offer some constructive criticism on the new Panther.
Now hold on a quick sec. I do NOT like to “bash” the work of other artists and firms and I usually find quick criticism of brand new work relatively unpalatable…and I’ll go on record right now saying that I think the Panthers’ new logo is a drastic improvement from the old! But this brings me to my point:
Davidson’s notes are simple, common-sense suggestions. Almost elementary in some cases. And I can’t help but think he may have had the edge on everyone involved simply because he viewed it with a fresh set of eyes.
but I’m ahead of myself. First…let’s look at the refinement: old logo on top – new one below it.
Simply put – this is really good, right? Cleaner, a little more three-dimensional, and definitely a fresh take on the existing Panther – and the best part – as different as it is – it’s still completely recognizable. So I’m admiring this refinement on UnderConsideration’s “Brand New” Blog, and I continue on to the comments, as I usually do – especially if I have some positive feedback I’m considering…and I see this great post from fellow designer David Sizemore, calling attention to Davidson’s tweeted notes: Here are those notes…
Now, it could be argued that some of these are little picky – but, as I said earlier, some of these are downright elementary, no? I can’t go any further without stressing this fact: Had Davidson not offered an illustrated example – I would not be talking about this…but I should’ve wanted to based on the comments alone.
Here is a side-by side of the new logo (left) and Davidson’s altered version (right):
For me, Davidson’s evolution is fantastic. It’s cleaner, even more three-dimensional, tougher, meaner, bolder…just better. and it’s even closer to it’s counterpart than the new logo is to its predecessor. Thank you Brand New for the post, thanks David for the enlightening comment, and special thanks to Fraser Davidson for reminding me to take one last look at the details.
Do you think the added improvements are as big a deal as I do? I’d love to know your opinion!