Brand Identity design begins with your company’s logo (a wordmark, symbol, or a combination of the two). Your logo is often the first visual association your potential customers will have with your brand or business. Good brand communication begins with consistent use of your logo across all marketing platforms – both online and in print. Effective communication improves brand recognition in the marketplace and – paired with product and service excellence – increases trust, brand loyalty, customer base, and – ultimately – profits.
Additionally – a brand communications document (often called a “Style Guide” – see below) can be the best way for a growing company to ensure the proper use of a new logo.
A Style Guide is particularly beneficial for medium-to-large-sized businesses (especially in environments where more than one employee or agency can be responsible for handling the visual identity or design work.) These guides can range from a simple single-page document to a comprehensive, multi-page instruction booklet. Your Style Guide is created to ensure consistent use of your logo, wordmark, and any other elements that are specifically designed or regulated as part of an effective brand communications effort. Find out more now!
Even in today’s digital world, where much of our communication is done via email and social networking platforms, a visually striking business card is still an extremely effective way to leave a lasting impression. We can help!
Custom letterhead and envelopes are arguably less prominent in the digital era – but a well-designed stationery package can make all the difference when it’s time to make the right impression. More often than not, I bundle these additional designs with identity development packages, making a more complete and comprehensive branding exercise less complicated. Stationary is, of course, available a la carte as well. I’d love to discuss details with you.
Should you require the design and development of a new website – please contact me directly. The development of a website can be a complicated process. I have relationships with talented development and marketing professionals through which I can provide extensive website and online marketing services. I aim to simplify this process for you. Building a plan is a good start. Let’s discuss your needs!
A custom favicon is an excellent and important extension of your brand communication and demonstrates your commitment to even the smallest of details.
Social Media can no longer be viewed as an afterthought. Proper brand communication and excellent design standards must be consistent. Often times social media platforms are the very first impression your new and potential customers experience. Don’t let these outlets fall short visually. I can help you now!
Postcards, flyers, brochures, sell sheets, shelf-talkers, sales literature, or a menu. Whatever you’re looking for to communicate the right message at the right time – I can help!
Banners, Window Clings, Adhesive Vinyl, Channel Letter Signs, Billboards and Posters…
These needs are simply not the same as a magazing ad or a Facebook flyer. Few designers have extensive experience with signage and large format printing. Huge files, special extensions, custom substrates, and specialized media formats…with more and more options becoming available – making a big impact with large signs is as affordable as it’s ever been – but inexperience can be costly.
I spent several years working in the sign industry and continue to work directly with some of those same companies every day. I offer a variety of large format options myself and I can help you get the most out of your budget and generate the impact you’re looking for. Let’s Discuss it!